As so vividly illustrated in the “Defy Labels” ad which MINI presented during the recent Big Football Game, MINI recognizes that each person is much more than whatever labels may say about them. Rather, they are authentic, courageous, and resilient. That’s why the folks who build the MINI cars we love here at MINI of Peabody have come up with a great contest to celebrate people who defy labels.

The #DefyLabels Contest allows people the chance to nominate those whom they believe defy labels by uploading a picture and offering a brief description on the automaker’s website. Four semi-finalists will get the chance to be a part of the MINI TAKES THE STATES cross country rally, and a two year lease of a MINI car will be awarded to one grand prize winner.

“The Defy Labels Contest isn’t about rebellion, but rather creating your own path regardless of the labels you’ve been given; a concept the MINI brand understands and embodies,” said David Duncan, Vice President of MINI of the Americas.

MINI Countryman 2

Every model that we offer here at our Salem area MINI dealership defies labels by offering big time performance, tons of style, and lots of cool features. The 2016 MINI Countryman available in our inventory sure does. It boasts four doors and seating capacity for five passengers and 42.2 cubic feet of available cargo capacity. It also offers a sporty suspension system and potent engine options with as much as 208 horsepower on tap. And it offers the latest multimedia and connectivity technologies available with its MINI Connected systems. It comes in four models: MINI Cooper Countryman, MINI Cooper S Countryman, MINI Cooper S Countryman ALL4, and MINI John Cooper Works ALL4. Both the MINI Cooper S Countryman ALL4 and MINI John Cooper Works ALL4 models offer an available ALL4 all-wheel drive system.

“People have put labels on the MINI brand for years. We’ve been called the ‘small car’ or the ‘cute car,’ but we know we’re more than that,” said Duncan. “Despite those labels, we’ve continued to be inventive and innovative with our product line.”

We’re proud to offer such awesome cars here at our MINI dealership, and we’re proud to help drivers defy labels on their own authentic, courageous, and resilient terms. Come in to MINI of Peabody to learn more about the 2016 MINI Countryman as well as our complete inventory of MINI cars today!