World-renowned handling and singular style are all recognized traits of the MINI brand. And over the last several years, MINI USA has distinguished itself in another category too: technology. Here are a few ways that the MINI brand’s innovative tech benefits drivers.

Superior sound system: many of our customers are aware that select MINI models offer a premium 12-speaker Harman/Kardon sound system. But did you know this awesome sonic platform features an eight-channel Digital Sound Processing amplifier that’s specifically tuned to each MINI model’s cabin? How many automakers do that? Next time you’re rocking to your favorite tunes your MINI Countryman near Peabody, MA, you’ll know why they sound so good.

MINI touch controller: this technology is typically found in expensive luxury cars, and it’s easy to see why. The touch controller is your conduit to the entire MINI Connected system, allowing you to navigate through it with ease. Certain MINI models take this technology a step further, integrating a touchpad with handwriting recognition. Finding your favorite song or navigating to a friend’s house is a cinch.

MINI Connected

We referenced it in the last section, so let’s delve deeper here. Every progressive MINI technology is available through MINI Connected, whose “home base” is a standard 6.5-inch or optional 8.8-inch high-res touchscreen. One of the most popular offerings from MINI Connected is Journey Mate, the MINI brand’s proprietary do-everything app. Weather, calendar appointments, real-time traffic, Journey Mate offers comprehensive day-to-day assistance. Need to find a gas station, a parking space, or a place that serves breakfast after midnight? Journey Mate does that too.

Want more info regarding the MINI brand’s standout technology? Search “MINI Cooper car near me” on your smartphone and visit MINI of Peabody today!