There’s no doubt you’ve heard a thing or two about the MINI brand and what it’s like to drive one. It’s a unique experience they call motoring and once you own one, it all makes sense.

The MINI Cooper has been a wildly popular vehicle since 1959 and has only improved in design and performance over the years. Current models boast many features that make them technologically advanced, while also keeping the benefits of the traditional Mini characteristics everyone’s enjoyed for years. When you choose MINI, you’ll get modern-day luxuries like the Navigation System, which gives you real-time traffic updates. And the Parking Assistant that sizes up potential parking spots and will steer the car into place if there’s room.
The MINI Connected in-dash display puts it all at your fingertips and with the MINI Touch Controller, use simple buttons or, in some models, write a couple of letters with your finger on the touchpad to work the display. The optional LED headlamps have integrated turn signals that automatically adjust their angle to the road based on your speed and load. You can upgrade to cornering lights and the headlamps will automatically light your turns as your steering wheel rotates. Maybe the most exciting feature of all is being able to open and start your MINI just by having the keys somewhere on you. A simple wave of your foot will open the motion-activated Split Rear Doors for you. Talk about convenience.


With features like these, anyone in Massachusetts would be asking, “Is there a MINI dealership near me in Salem?” Luckily, MINI of Peabody is here and always ready to help put you in the MINI of your dreams.